Raleigh-Durham Is Top Market For Inauguration Viewing

NEW YORK (AP) -- North Carolina's Raleigh-Durham area had the
largest TV audience during inauguration coverage of President
Barack Obama.

Nielsen Media Research says the Raleigh-Durham market had more
than 51 percent of households tuned to Tuesday's events.
Nationally, about 30 percent of TV homes were tuned to the
inauguration coverage in the 56 local television markets measured
by Nielsen Media Research. Seattle-Tacoma had the lowest
viewership, with just 18.8 percent.

The audience estimate reflects live coverage on 14 broadcast and
cable networks from 10 a.m. to 5 p.m. EST, as well as CNBC and ESPN
that aired the inauguration from 11:30 a.m. to 1 p.m. EST.
This preliminary count represents about 70 percent of the
nation's total TV households.

These figures are available for metered television markets only. The Greenville-New Bern-Washington-Jacksonville market is "diary only" and therefore does not have access to ratings information on a daily basis.

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