Apple Inc. is apologizing for allowing a 99-cent iPhone game called Baby Shaker that let a player quiet a virtual crying infant by shaking the device.
Apple removed the program from the iPhone's App Store on Wednesday, but critics pressed for an apology Thursday.
Apple spokeswoman Natalie Kerris said Thursday that the game was deeply offensive and said it should not have been approved for sale.
"We sincerely apologize for this mistake," Kerris said in a statement.
Apple approves the programs that outside software developers make available in the store. "Baby Shaker" came from a company called Sikalosoft, which has not commented.
The game asked players to see how long they could endure a baby's cries and then shake the phone to stop the wailing.
Public outrage over a game available on Apple's iPhone has caused the company to remove "Baby Shaker" from its iTunes store.
Groups that fight child abuse and advocate for victims of brain injury condemned Apple for approving the game's sale in the first place.
The game's premise -- quiet a crying baby with a vigorous shake.
The application was designed by Sikalosoft, which did not respond to an e-mail seeking comment. "Baby Shaker" was deleted from its Web site Wednesday afternoon.
Apple spokeswoman Natalie Kerris would not comment about how many people downloaded the game before it was removed. Apple itself screens each iPhone application.
The Cupertino, Calif.-based company has rejected apps that let iPhone users throw virtual shoes at President George W. Bush or watch clips from the "South Park" cartoon. It has accepted numerous programs that simulate flatulence.