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Click It Or Ticket Campaign Kicks Off With New PSA

The annual Click It or Ticket campaign is getting underway for the Memorial Day weekend and this year there's a twist with a new public service announcement.

U.S. Transportation Secretary Ray Lahood unveiled a new ad campaign that shows different ways drivers try to fake out police when they're not wearing seatbelts, but Lahood promises the officers won't be fooled. Police predict they'll issue 500,000 tickets this weekend, to drivers who don't buckle up. Law enforcement officers of course want everyone to be safe on the road. They're stressing safety for motorcyclists after two crashes in eastern carolina this weekend involving motorcycles- one of them fatal.

"With the size of motorcycles and sometimes the speed involved with motorcycles, they seem to be a further distance away than they actually are so they tend to come up on you much faster. But people still tend to pull out thinking they're further away when they're not," said Sgt. Kip Sales with the N.C. Highway Patrol.

241 people died on the roads over Memorial Day weekend in 2010.


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