As North Carolina's Education Lottery has grown, so have the demands on its revenue.
State lawmakers who once opposed legalized gambling now see it as a more stable revenue stream for education in the state. The 10-year-old lottery raised $1.8 billion in sales last year and has seen a 67 percent increase in per capita sales in its first six years. It's grown faster than other lotteries introduced around the same time.
Lottery director Alice Garland says there is still room to grow, and she has a plan to make that happen by introducing new games and trying to engage 25-34 year-olds. Gaining sales traction with twenty- and thirty-somethings continues to be a challenge industry-wide.