Unpasteurized Milk Gets New Color And Labeling

Unpasteurized milk sold as pet food must now be dyed a charcoal-gray color and labeled as not for human consumption under a new rule approved by the state Board of Agriculture.

Officials chose the charcoal color so it wouldn't stand out so much that it would attract children to drink it.

The Board of Agriculture unanimously approved the change, hoping the new rule will limit the food-borne diseases that may spread through raw milk. Public health officials say pasteurization is necessary to kill harmful pathogens.

Raw milk activists contend that pasteurizing milk removes its natural health benefits.