It hasn't been a good week for Krispy Kreme Doughnuts shareholders.
Shares tumbled 38 percent yesterday after the company reported a wider loss and lower revenue for the second quarter.
Chief Executive Daryl Brewster says one of the company's priorities is improving financial performance.
He says he's not happy with the second quarter results that came out this week.
Shares of the Winston-Salem company dropped $2.42, or 38.2 percent, to a new 52-week low of $3.91 in trading yesterday