Bank Of America Official Bank Of The NFL

Bank of America hopes to tackle more than 120 million football fans by becoming the "official" bank of the National Football League.

The three-year deal announced Wednesday expands the burgeoning sports marketing portfolio at the nation's second largest bank, which already works with the Olympics, baseball and NASCAR.

The deal makes Charlotte-based Bank of America the NFL's exclusive sponsor for banking and related financial services. The company gets the right to use the NFL shield logo and other NFL-licensed trademarks, such as the Super Bowl, in marketing and advertising promotions.

A person familiar with the agreement told The Associated Press that the deal is worth between $9 million and $10 million.