Bank of America hopes to tackle more than 120 million football fans by becoming the "official" bank of the National Football League.
The three-year deal announced Wednesday expands the burgeoning sports marketing portfolio at the nation's second largest bank, which already works with the Olympics, baseball and NASCAR.
The deal makes Charlotte-based Bank of America the NFL's exclusive sponsor for banking and related financial services. The company gets the right to use the NFL shield logo and other NFL-licensed trademarks, such as the Super Bowl, in marketing and advertising promotions.
A person familiar with the agreement told The Associated Press that the deal is worth between $9 million and $10 million.
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