Monitoring Kids TV Viewing

The Super Bowl may be over, but the discussions continue--not about football, but about the commercials. Television commercials are always a hot topic during Super Bowl season, and conversations often focus on which commercial was the funniest, or most memorable. But some parents and experts are taking a look at a bigger picture than the one on TV. Many parents say they're taking an active role in what their children watch, by not only limiting, but also monitoring their kid's viewing. Darren Bullock says he monitors his young children's viewing with a particular sensitivity to violence. And whether you thought the commercials during the Super Bowl were appropriate, clever or funny...each thirty second spot shown during the game cost 2. 6 million dollars.