N.C Doctor Robert Bohannon wants you in his world. It's fast, upbeat, jovial and driven by caffeine ...lots of it.
But four to six cups of coffee a day aren't enough for Bohannon.
And he believes others share his need for more options when it comes time to pursue that caffeine buzz.
So the molecular scientist developed a way to add caffeine to baked goods, one that eliminates the natural, bitter taste of caffeine.
The Durham resident says it gives people the option get that caffeine kick if they prefer to drink milk or juice.
But not everyone's thrilled with the upstart "Buzz Donuts" and "Buzzed Bagels," which aren't for sale yet.
Barry Popkin is a nutrition scientist at the University of North Carolina at Chapel Hill.
He says amped-up baked goods can lead to more health risks associated with too much caffeine.