Sale Of Butterball Means New Day For Carolina Turkey

This is the week that the name Butterball is on the minds of every cook looking to put on a nice spread on Thanksgiving Day. But it's also a new day for Butterball.

ConAgra Foods sold the brand and its turkey business to Carolina Turkey in October for 325 million dollars. That moved the nation's fourth-largest turkey producer to Number 1 with 20 percent of the market.

Customers might not notice a difference, but the Butterball name has changed things at Carolina Turkey in Mount Olive. The company is now called Butterball L-L-C, and after selling only to restaurants and grocery stores for decades, it no longer has to worry about developing a brand name as it expands its consumer business.

Tom Vukina, a North Carolina State University professor who specializes in poultry economics, says consumers will buy Butterball just like they have for the past 20 years.

And if there's trouble in the kitchen, there's always Butterball's Turkey Talk-Line.