The state's Alcohol Beverage Control Commission has rejected a plan that would allow retailers to offer frequent-shopper discounts and coupons for beer and wine.
The commission's 2-to-1 rejection came after North Carolina First Lady Mary Easley called the proposal irresponsible and dangerous. Easley is a national co-chairwoman of Leadership to Keep Children Alcohol Free.
Retailers had wanted to offer coupons on beer and wine just as they do with other goods. A similar proposal failed to pass through the state Legislature earlier this year.
Commissioners encouraged the retailers to modify the plan, perhaps by limiting the coupons to just wine.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or email@example.com.