The state's Alcohol Beverage Control Commission has rejected a plan that would allow retailers to offer frequent-shopper discounts and coupons for beer and wine.
The commission's 2-to-1 rejection came after North Carolina First Lady Mary Easley called the proposal irresponsible and dangerous. Easley is a national co-chairwoman of Leadership to Keep Children Alcohol Free.
Retailers had wanted to offer coupons on beer and wine just as they do with other goods. A similar proposal failed to pass through the state Legislature earlier this year.
Commissioners encouraged the retailers to modify the plan, perhaps by limiting the coupons to just wine.