Crystal Coast tourism officials aren't relying on just the great weather to bring in the visitors.
For the first time ever, the Tourism Development Authority in Carteret County hired a public relations agency to help market the Crystal Coast.
The first strategy from the Florida based agency, the Zimmerman Agency in Tallahassee, was to familiarize workers in the hospitality industry with all the Crystal Coast has to offer, helping visitors be more informed.
Another part of the campaign is to attract national media, like magazines, with a free tour of the area.
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