The president of Chrysler says the company's rejuvenation plan could include cutting some dealers and cutting its product lineup by as much as half.
Jim Press tells industry executives in San Francisco that
Chrysler has yet to decide on how severe the cuts would be. But he
says the automaker needs to cut down its lineup so similar models
don't compete against each other, allowing the company to save
Press also says trimming the number of dealers will help the
company reduce cannibalization among its brands, Chrysler, Jeep and
He says a plan called Project Genesis is aimed at aligning all
the brands under one roof, and that the consolidation should happen
within the next 4 or 5 years.
The move comes as the company undergoes a restructuring plan
after a major stake was purchased by a private equity firm last
Over the past year, Chrysler has said that it would cut more
than 20,000 jobs.