Retailers want shoppers to spend less time eating turkey and stuffing on Thanksgiving, and more time shopping -- whether it's online or on land.
For the second year in a row, CompUSA is opening its doors on Thanksgiving in most states. Shoppers got consumers this year by providing pumpkin pie for those in line.
In North Carolina, dozens of shoppers were met with doughnuts and coffee at a Kmart in Raleigh. Some shoppers were in line at 7 a.m. And when the store opened, they quickly cleared the shelves of top-selling items.
Rick Long was one of the first shoppers in line and snagged his only planned purchase: a 32-inch flat screen.
He admits it'll probably be cheaper the day after Thanksgiving, but he says paying an extra $20 is worth not having to wait in long lines.