Hundreds braved the cold waters of the Atlantic Ocean to take a dip in the waters at Atlantic Beach Wednesday to start 2014.
The Penguin Plunge is a charitable event that raises funds for local charities.
The recipient this year was Hope For The Warriors.
The event raised $7,500.
More than 1,500 spectators cheered for 570 "penguins" as they jumped in the water that was 54 degrees.