North Carolina's liquor commission won't allow Raleigh to name its new 5,500-seat amphitheater after a beer brand.
Multiple media outlets reported Thursday that the Alcohol and Beverage Control Commission rejected an exemption to state law that would have allowed the venue to be named after Bud Light.
A beer distributor had offered the city $1.5 million over five years for the naming rights.
The ABC Commission decided naming the facility for an alcohol product would set a precedent in the state.
State alcohol laws set rules for how alcohol is sold, bought and advertised. The statutes prevent governments from giving the appearance of endorsing alcohol.
The capital city opened the amphitheater this month to help boost business downtown.