NC Capital's Amphitheater Won't Take Beer's Name

North Carolina's liquor commission won't allow Raleigh to name its new 5,500-seat amphitheater after a beer brand.

Multiple media outlets reported Thursday that the Alcohol and Beverage Control Commission rejected an exemption to state law that would have allowed the venue to be named after Bud Light.

A beer distributor had offered the city $1.5 million over five years for the naming rights.

The ABC Commission decided naming the facility for an alcohol product would set a precedent in the state.

State alcohol laws set rules for how alcohol is sold, bought and advertised. The statutes prevent governments from giving the appearance of endorsing alcohol.

The capital city opened the amphitheater this month to help boost business downtown.

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  • by ted Location: jacksonville on Jun 18, 2010 at 03:21 AM
    Shame on you Bud Lite . You didnt give a big enough kickback . Wait a little while & slide a little more under the table .
  • by Beer Me! on Jun 17, 2010 at 08:45 PM
    It's only a matter of time...and money. You don't think the beer company will get their way? Oh, how naive you are!
  • by Anonymous on Jun 17, 2010 at 08:36 PM
    The Commission did the right thing. Not only would it have been wrong to make an exemption to the law, but it would have alienated some potential performers and visitors. Such a venue should be for all and I'm sure that the city will not have that much difficulty finding another company to pay for the naming rights that everyone can feel comfortable with.

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