Eastern North Carolina beaches have long been leaders in the tourism industry, and now East Carolina University is trying to follow suit.
The school became the first College or University in the entire country to offer a masters degree in sustainable tourism.
The degree program incorporates expertise from five different academic programs ranging from business to ecology.
The program will prepare students to try and balance the ecological, economic and social impacts of tourism on vacation destinations around the world.
University officials say sustainability has become a growing focus in the business world and the tourism industry is no different.