ECU Business School Helps Local Companies With Market Research

By: Natalie Kaplan Email
By: Natalie Kaplan Email

With many companies nationwide and here in Eastern Carolina trying to stay afloat ECU's Business School has come up with an innovative way to give students hands on experience while also helping local businesses out.

During a marketing research class students are paired up with local companies and conduct research analysis for them. The results are used to help the business become more successful.

ECU graduate Michael Omeis took the course last year. He worked with the Edenton based company, MyTireMonkey, it's an online tire retail dealer.

Omeis says the class was, “Really good real life experience, it was good for myself for a resume builder, and good to help out a business in the community."

According to MyTireMonkey CEO Tully Ryan, "Give them different projects and they're able to provide us with valuable data and an outside of the box way of thinking about problems and coming up with different solutions."

MyTireMonkey wanted Michael Omeis and his partner to figure out if the company's recent sponsorship of a truck in Nascar was bringing more viewers to its website. Tully Ryan says their findings told him the business was moving in the right direction.


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