The American Red Cross is asking people to donate blood at the Greenville Studio Friday.
The blood drive will last until 1 p.m. Friday.
Red Cross officials say the process usually takes an hour or less. One person's donation of blood can potentially save three lives.
Officials say holiday weekends, sadly, tend to increase the need for blood because of car accidents with more people traveling.
WITN's Greenville Studio is located at 317 E. Arlington Blvd., Greenville. Registration for the blood drive takes place at Boulevard Bagel.