NEW INFO: PCMH Becoming Vidant Medical Center

There will soon be a new name for the largest hospital in Eastern Carolina.

University Health Systems of Eastern Carolina announced this afternoon that it's becoming Vidant Health. At the same time the health system says Pitt County Memorial Hospital will become Vidant Medial Center.

Vidant is the Latin word for life, according to the hospital. The change begins on January 25th.

While the name of the hospital is changing, part of its existing name will be retained. It will be called the Pitt Memorial Building on the Vidant Medical Center's campus.

In September, the hospital announced it was holding off on changing its name to UHS Medical Center. Another UHS, Universal Health Services in Pennsylvania, has already trademarked the UHS initials.

PCMH was named in honor of World War II veterans, and some county leaders and veterans opposed the name change when it was first announced.

University Health Systems of Eastern Carolina includes Albemarle Health, Beaufort Hospital, Bertie Memorial Hospital, Chowan Hospital, Duplin General Hospital, Heritage Hospital, Outer Banks Hospital, Pitt County Memorial Hospital, Pungo Hospital, Roanoke-Chowan Hospital, University Home Health and Hospice; ViQuest and physician practices, and is affiliated with the Brody School of Medicine at East Carolina University.

The new names for those hospitals are: Vidant Beaufort Hospital, Vidant Bertie Hospital, Vidant Chowan Hospital, Vidant Duplin Hospital, Vidant Edgecombe Hospital, Vidant Pungo Hospital, and Vidant Roanoke-Chowan Hospital.

The Outer Banks Hospital in Nags Head and Albemarle Health in Elizabeth City will not change their names.


Previous Story

University Health Systems of Eastern Carolina says it's changing its name.

A press release from the Greenville-based corporation says they will announce the new name for University Health Systems of Eastern Carolina at 1 p.m. today.

In September, Pitt County Memorial Hospital announced it was holding off on changing its name to UHS Medical Center. Another UHS, Universal Health Services in Pennsylvania, has already trademarked the UHS initials.

University Health Systems of Eastern Carolina includes Albemarle Health, Beaufort Hospital, Bertie Memorial Hospital, Chowan Hospital, Duplin General Hospital, Heritage Hospital, Outer Banks Hospital, Pitt County Memorial Hospital, Pungo Hospital, Roanoke-Chowan Hospital, University Home Health and Hospice; ViQuest and physician practices, and is affiliated with the Brody School of Medicine at East Carolina University.

We will update the story with the new name once the announcement is made.


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Comments are posted from viewers like you and do not always reflect the views of this station.
  • by CarolinaGirl Location: Greenville on Dec 15, 2011 at 03:51 AM
    I was born at Pitt County Memorial Hospital and I love the new name Vidant. Smart Choice. Taking us into the 21st century. Dave Mcrae thank you for your leadership and continuing to ensure we have the best healthcare in our backyard. I am proud to have you in eastern north carolina. Vidant is my new hospital - can I get a bumper sticker that says Proud to be a Vidant customer.
  • by bubba on Dec 8, 2011 at 07:56 PM
    Can someone point me to a link or provide info showing that Vidant means Life in latin.
    • reply
      by Amy on Dec 10, 2011 at 02:33 AM in reply to bubba
      I couldn't find one. I only found this: http://en.wiktionary.org/wiki/vident and #5 under "Latin" makes sense for a hospital name but it doesn't mean "life". Maybe the root word for vident means life. Maybe I should read the story "|:)
      • reply
        by Bubba on Dec 10, 2011 at 10:54 PM in reply to Amy
        So I guess its a bunch of marketing BS about the meaning of the new name.
      • reply
        by CarolinaGirl on Dec 15, 2011 at 03:34 AM in reply to Amy
        Vi means life - Dant means to make it happen. Usually you have to break words down to find meaning. I like it.
    • reply
      by Karl on Jan 24, 2012 at 04:38 PM in reply to bubba
      http://en.wiktionary.org/wiki/vidant The present participle of the French word that translates as "to gut," as in gutting a fish. How appropriate for a hospital. :-)
  • by Petey Pirate on Dec 8, 2011 at 06:32 PM
    Vidant? So people are not supposed to call it God's Waiting Room anymore?
  • by Just sayin' Location: Kinston on Dec 8, 2011 at 07:03 AM
    Seems like a waste to pay all the legal fees, change the signs and reprint all the paperwork just to change the name when in the end, people will STILL call it PCMH (or Duplin, Bertie, etc...) for many years to come. Don't they have anything better to do with their money?
  • by understand Location: washington on Dec 7, 2011 at 12:01 PM
    Please, people understand that UHS was already being used up north and so the name had to be changed. It is not because they wanted to they had to change the name.
    • reply
      by NOPE on Jan 9, 2012 at 11:09 PM in reply to understand
      No, the current name did NOT have to be changed. The first name change proposed last fall was the one that was already in use by another system up north. They were determined to change the name, regardless. The majority of PCMH employees think it's a waste of money. Period.
  • by Steve on Dec 6, 2011 at 11:05 PM
    New name, same suboptimal healthcare. How about using the money spent on marketing and instead improve patient care. What pathetic leadership!
    • reply
      by CarolinaGirl on Dec 15, 2011 at 03:35 AM in reply to Steve
      I receive the best healthcare at PCMH- they saved my life multiple times. Please Don't trash them they are the reason I am still alive.
  • by Pay it forward Location: greenville on Dec 6, 2011 at 05:32 PM
    Since we have such a brand new mega expensive name that no one seems to understand or like we can move on past this. If this medical center has so much extra money to change their name again maybe the grunts should invite the Union in here and get some pay for the hard workers. Why has the Union never come here? We now have a new yankee name so bring them on and we can finally lay this to rest too. What would the Union do for the salaries? The no breaks and/or suppers. With all the wasted monies, I just wish the hard workers could cash in on some of it. What is the truth? Will we ever really know?
    • reply
      by Anonymous on Dec 8, 2011 at 01:28 PM in reply to Pay it forward
      Why do the grunts only muddle through their every day tasks and do their best to make it out asap? Because we have 20 VP, AVP, executives sucking the money right out from under us. Oh and the union thing? Ha. It is in our employee handbook. We cannot even say the word 'union' or cohort with anyone who approves of such a thing or we run the risk of getting fired. Big Corp. 101.
  • by Peggy on Dec 5, 2011 at 08:22 PM
    What wrong with just East Carolina Health Systems! Why Vidant - who dreamed up this name no relevance to Eastern NC.......?
    • reply
      by Dear peggy on Dec 6, 2011 at 04:20 AM in reply to Peggy
      Peggy - mainly because the system in Craven county is named Carolina East Medical - names are too similar lending to confusion
    • reply
      by CarolinaGirl on Dec 15, 2011 at 03:36 AM in reply to Peggy
      Our country has patents on names - try picking one that isn't already in use.
  • by Retiring Soon Location: Greenville on Dec 5, 2011 at 06:46 PM
    I can now say I have read every comment. My concern is we spent millions of $ to change the name that was already in use. Now PCMH is spending millions again for Vidant. I am concerned about the Pharm. Company with this name. If PCMH has to spend millions every quarter for name changes will the employees ever get a decent salary? No, I don't love the name. Give the nurses back their Care Partners and give them a raise. Let's get back to doing what PCMH does the best, care for their patients. If Vidant is to be so be it. Let's not forget what the building was built for and forget about the name. Really, let's forget the name. Hopefully the VP's as has been quoted so many times and the "yes men" will suck it up and get back to the basics, cut some of the many dollars that are wasted and invest it in their employees. At least let them invest in PCMH or Vidant. Then you will see some materials stop being wasted and really make some money. Thanks for allowing my post.
    • reply
      by CarolinaGirl on Dec 15, 2011 at 03:39 AM in reply to Retiring Soon
      Think future - the name change is for our future as employees. We have to have a name that says we are a healthcare system and we are the biggest healthcare provider in eastern north carolina. I like Vidant. I work at Vidant and I am proud.
  • by me Location: belhaven on Dec 5, 2011 at 08:02 AM
    To all the comments about them buying all the smaller hospitals up...if they had not come along and took over, those hospitals would no longer exsist to help the people in those communities. The hospitals were in trouble and they came along and provided the help needed. Now we can get even better healthcare because we have the financial stability.
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