Verizon latest carrier to return to unlimited cell plans

NEW YORK (AP) - Verizon is the latest mobile carrier to bring back unlimited plans, but its version is pricier than offerings from rivals T-Mobile and Sprint.

AT&T only lets customers sign up for unlimited plans when they also subscribe to DirecTV, which AT&T owns. But its prices are similar to Verizon's for a family; Verizon is cheaper for an individual.

Verizon's new unlimited plan replaces several higher-data plans and starts at $80 for one person, not counting fees and taxes. (Existing customers can keep their plans.)

For a family of four, unlimited costs $180. To compare, Sprint just launched a new promotion for new customers that costs $90 a month for four lines, and T-Mobile, which includes taxes and fees in its total price, is $160. AT&T costs $180 for four but also requires a TV subscription.

Verizon is trying to differentiate itself by letting customers watch high-definition video with the unlimited plan, while competitors run streaming video at DVD-level quality.

Of course, like all so-called unlimited plans, Verizon's is not really unlimited. If customers use more than 22 gigabytes of data in a month, their speeds may be slowed if the network is busy.

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