NEW BERN, N.C. (WITN) - Bullying is a problem that affects millions of children every year. One fast food chain is bring awareness to the issue in a jaw dropping ad that getting a lot of attention.
"Scrawny, chubby, short, queer," those are the harsh words are the beginning of a very serious ad campaign for Burger King.
The commercial shows high school kids bullying another kid in the middle of a Burger King, but the kids in the ad are actors.
"It happens everyday where ever you go, in school, activities, clubs and sometimes people will stand up, but it doesn't always happen," says Ronnie Foreman, a high school senior. "The first time I saw the ad I was amazed that nobody, even adults, didn't even stand up to children who were bullying other kids and I felt that if nobody would say anything, not even adults, than who would."
"It just blows my mind, some of them are probably moms, some are probably dads and they have children or have brothers and sisters that have children," says Kamie Mays, another high school senior.
Burger King says that in their experiment only 12 percent of the real customers said anything to the bullies.
However, a "bullied" Junior Whooper got 95-percent of the customers' attention and complaints.
"They don't feel like they are directly affected by it, so they don't feel like they have to stand up for it," Mays says.
These high schoolers say they hope this ad is eye opening for all who see it.
"I think it's a good way to get exposure and, although it's kind of a funny ad because they're crushing the Whopper, I think that it will really bring people's attention to it when they see the deeper meaning behind it," Mays goes on to say.
The video has been viewed more than 1.8 million times since it was released and Burger King says they hope by highlighting this experiment in their ad, they will bring awareness to how prevalent bullying is, with the hope of ending it for good.
Officials say 30-percent of school aged children have reported being bullied annually.
You can find the link to the full video on the right side of our page.