Some local TV stations have a taken an idea from the pages of the newspapers and the cable news networks. These stations are airing daily and/or weekly political editorial segments.
Bill Applegate, General Manager of CBS affiliate WOIO in Cleveland, recently used one of his editorial segments to, shall we say, outline his displeasure with Nancy Pelosi and Harry Reid. For North Carolina residents, these editorials can remind one of Jesse Helms and his daily commentaries on WRAL-TV from 1960 until he was first elected to the senate in 1972.
In general, local TV stations endeavor to obtain the facts and report them, without political or social bias, to local audiences. Fox News and MSNBC each appear to be targeting one portion of the ideological spectrum. Bill Lord, WJLA/Washington DC told Broadcasting & Cable Magazine that “On cable, you go to find people who agree with you, In local TV, you go to get objective local news.”
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