This blog is not for everyone. I'm writing it specifically for media buyers and people who are interested in television advertising in Greenville NC and the Greenville-New Bern-Washington North Carolina DMA.
WITN-TV is the NBC affiliate in the Greenville, New Bern, Washington and Jacksonville North Carolina area. We like to refer to the area as Eastern Carolina.
WITN 7 does not work with a national rep firm. We had used Blair as our National Sales Representative but have opted to take our sales efforts in house. Tim Prichard is the National/Regional Sales Manager at WITN and can be reached at 252-974-7435 or via e-mail at Tim.Prichard@witn.com
Tim knows television advertising very well and can help you, as an advertising account executive or media buyer, put together an effective advertising plan to reach your target audience. He'll show you how television advertising can be more efficient than cable, newspaper or radio advertising.
In the November 2008 Nielsen book, WITN was #1 in most demos in Early Morning (5-6a, 6-7a, 7-9a) and from 5-6pm where we're the only station in the market airing news for the entire hour. WITN News at Six is number one in the 25-54 demo but WNCT -Nine on Your Side and WCTI - Newschannel 12 are close. WITN airs Wheel of Fortune and Jeopardy in access and they dominate in households and most key demos. WITN News at 11 is tops on the weekends while WNCT News with Allen Hoffman and former co-anchor Annette Newell took the weekday crown.
If you'd like any more information on advertising in the Greenville - New Bern - Washington NC market, please contact us. Mark Gentner is our General Sales Manager and we have a strong team of sales professionals including Carrie Terrian, Brad Durrett, Charles Cox, Ashley Stephenson and Joseph Hill. Liz Leidy quarterbacks the sales efforts for witn.com.