The Nielsen Company announced the release of the local market ranks for the 2010-2011 television season.
For the 2009-2010 season, the Greenville-New Bern-Washington market consisting of 15 eastern North Carolina counties was ranked as the 103rd largest market. Nielsen's recently released ranks show that we've increased to the #101 spot, passing Johnstown-Altoona-State College, PA and Evansville, Indiana. If you feel like singing, a chorus of "We're Moving on Up" might work here. What does it really mean to us here at WITN? Not much other than bragging rights and the good feeling that comes with being in a part of the country that's growing. I'm glad I'm not running a station in a market like Lima, Ohio that just dropped 15 spots to now rank at #201. There are 210 markets in total with the smallest being Glendive, a market with the same population as Jones County.
Our neighbors to the west (Raleigh-Durham-Fayetteville) leapfrogged Indianapolis to grab the #25 spot. Charlotte, the state's largest market jumped to #23, bypassing Pittsburgh.
Other North Carolina markets include Greensboro-Winston Salem-High Point which dropped one to #47 and Wilmington which remained steady at 132. Asheville is part of the Greenville SC-Spartanburg-Asheville market which remains market #36.
The fifteen counties in our DMA are Pitt, Beaufort, Lenoir, Craven, Onslow, Martin, Bertie, Duplin, Carteret, Jones, Pamlico, Greene, Washington, Tyrrell and Hyde.